博覽群書

SEDUCING STRANGERS—HOW TO GET PEOPLE TO BUY WHAT YOU’RE SELLING

No matter what kind of media you are using, what kind of information, products, services or ideal results you want to communicate or achieve, whether they want to buy in the form of large-scale or just want to share the info, the most universal language is plausibility. Josh Weltman, the author of the book, has been the creative director of advertising for 25 years, and he's at the same time the co-producer and advertising consultant of Mad Men. Now, in his book, he edits all he knows about the art of plausibility for the constantly changing informatics economy with principles, strategies, methods and his opinions on advertising in his book.

《一切都與廣告有關(guān)——成功吸引顧客購買的秘密》

不管是何種媒介、信息、產(chǎn)品、服務(wù)或理想結(jié)果，不論是大規(guī)模的購買還是隨手一按“分享”鍵，說服力都是通用的“語言”。本書作者喬什·韋爾特曼做了25年的創(chuàng)意總監(jiān)，也是《廣告狂人》的聯(lián)合制片人及廣告顧問?，F(xiàn)在他把所知道的一切關(guān)于說服力藝術(shù)的知識精煉成一本結(jié)合原理、策略、法則和見解的書，專為瞬息萬變的信息經(jīng)濟(jì)打造。

NEW MANUFACTURING ERA

After interviewing dozens of senior managers of Geely and Volvo and three years' global researching and writing, the team of this book presents us now the 30 years' history of Geely Automobile led by Li Shufu, who wants to and learns to manufacture automobiles and fi nally succeeds in the manufacture of automobiles. The book for the fi rst time releases the fi rst hand documents about how to run a global business after Volvo's merger with Geely, clarifying the global business strategies of Li Shufu and the wisdom and art of management when a company is faced with confl icts and integration of the eastern and western cultures.

《新制造時代》

本書創(chuàng)作團(tuán)隊歷經(jīng)三年進(jìn)行全球調(diào)研與創(chuàng)作，采訪吉利、沃爾沃高管數(shù)十人，全面描述李書福所領(lǐng)導(dǎo)的吉利控股集團(tuán)“想造車”“學(xué)造車”“造好車”的三十年創(chuàng)業(yè)史，并首次公開吉利并購沃爾沃之后如何進(jìn)行全球化經(jīng)營的第一手材料，深入闡述李書福的全球化商業(yè)思維，以及東西方文化沖突與融合中的管理藝術(shù)與智慧。

A SHORT HISTORY OF TRACTORS IN UKRAINIAN

T he author of the book Marina Lewyka is the best-seller among English literature in recent years. She was born in a refugee camp in Kiel, Germany, after the Second World War. Her parents are both Ukrainian. Lewyka bounded into fame with her dark comedy book A Short History of Tractors in Ukrainian and won the 2005 Bollinger Everyman Wodehouse Prize for comic writing at the Hay literary festival.

《烏克蘭拖拉機(jī)簡史》

本書作者瑪琳娜·柳薇卡（Marina Lewyka）是英國文壇近年來最炙手可熱的暢銷書作家?！岸?zhàn)”結(jié)束時出生在德國基爾難民營，父母均為烏克蘭人。58歲時柳薇卡借以黑色喜劇風(fēng)格的《烏克蘭拖拉機(jī)簡史》一舉成名，贏得2005年波靈格大眾伍德豪斯喜劇小說獎和機(jī)智小說獎。