老白

least.

Sometimes this fame can be cruel and frightening. But sometimes it can open doors for other opportunities. What can you do in that situation？ Here are two examples of people who know exactly how it feels to bear the brunt of2） accidental internet fame.

網(wǎng)絡(luò)紅人，簡(jiǎn)稱網(wǎng)紅，是因?yàn)楝F(xiàn)實(shí)或網(wǎng)絡(luò)中的某個(gè)事件或行為被眾多網(wǎng)友關(guān)注而迅速走紅網(wǎng)絡(luò)的人。如今，無(wú)論是國(guó)外，還是國(guó)內(nèi)，在各大主流社交媒體上都有網(wǎng)紅不斷涌現(xiàn)，而且速度之快，令人咋舌——前浪尚不及上岸，就已被后浪拍下。這其中，有費(fèi)盡心思想要走紅網(wǎng)絡(luò)卻不得其終的，也有從來(lái)不想出名卻一不小心成了網(wǎng)紅還不自知的。倘若你也“有幸”走紅網(wǎng)絡(luò)，你知道做網(wǎng)紅是一種怎樣的體驗(yàn)嗎？倘若你的身邊突然有人成了網(wǎng)紅，那又會(huì)是一種怎樣的體驗(yàn)？最后的最后，再悄悄告訴你一個(gè)小秘密，網(wǎng)絡(luò)捧紅的可不只有人類，還有萌寵呢。

意外走紅網(wǎng)絡(luò)可能是非常容易的事，也許只需一條推文，你就能成為下一個(gè)網(wǎng)絡(luò)表情。這種事常常發(fā)生在最沒有意料到此事的人身上。

有時(shí)，這種成名可能是殘酷而令人恐懼的，但有時(shí)，它可能帶來(lái)其他的機(jī)遇。在意外走紅網(wǎng)絡(luò)這種情況下，你能做些什么呢？對(duì)于意外走紅網(wǎng)絡(luò)而受到的沖擊，下文介紹的兩個(gè)人完全了解其中的感受。

1. meme [mi?m] n. 模仿傳遞行為（通過(guò)模仿等非遺傳方式傳遞的行為）。在互聯(lián)網(wǎng)領(lǐng)域，該詞指在網(wǎng)絡(luò)瘋傳的搞笑圖片或表情。

2. bear the brunt of： 首當(dāng)其沖；受到最嚴(yán)厲的批評(píng)（攻擊）

3. clench [klent?] vt. 捏緊（拳頭等）

4. photoshop： Adobe Photoshop （簡(jiǎn)稱PS）是一款圖像處理軟件，可以有效地進(jìn)行圖片編輯工作。在這里，該詞指用該軟件編輯圖片。

5. bully [?b?li] n. 恃強(qiáng)凌弱者；以大欺小者

Fist clenched3）， a look of pure determination on his face， Success Kid is the boy who can do it all. You may have seen his face posted when someones particularly proud of an achievement.

Success Kids real name is Sam Griner and the photo is one of many his mother Laney， a photographer， took of her son and posted on her Flickr page. She still remembers the day and the moment she snapped this picture.

"He was so funny， crawling through the sand and then trying to eat fistfuls of it. He would move so quickly then， it was hard to snap shots of him sitting still，" she said.

"I only got that one shot of him， and going through my camera on the drive home， I immediately loved it. I posted it to my Flickr account as soon as I got home， and it was an immediate hit.

"Its funny because so often people， usually those with little experience with toddlers， assume its a posed photo. Good luck trying to get a toddler to pose like that."

The picture was taken in 2007， but it wasnt until two years later Laney began noticing it around the Internet. Initially， someone had photoshopped4） a crying child in the background with the title "I hate sandcastles".

Laney admits： "I didnt like it at all then. It was at the beginning of the whole meme thing. Sammy was still a baby and I didnt even know what a meme was at that time， I just didnt like him being portrayed as a bully5）."

Fortunately， a year later， the meme changed and Sam became Success Kid， which Laney says she thought was "just adorable".

And does Laney have any tips for parents whose children inadvertently6） become internet-famous？ "Now its maybe a little different because memes and internet stardom is more widely known，" she said.

"But still， its got to be a surprise for most anyone who finds themselves in this situation. I think the best thing to do is accept it， because once the Internet has it， its really out of your control， for the most part."

"Most importantly， retain the copyright to your photo， because the Internet has now made it marketable. Not that you must now seek to market it， but its nice to have some control over how its used， and the right to take legal action over unauthorized use for commercial purposes."

As for Sam， who turned eight this year， Success Kid is something hes grown up with and is fully-aware of.

"He mostly really likes it. Weve only done a couple of appearances， so its mostly just the photo. He likes it and it sort of embarrasses him."

"All of it is pretty awesome. Just that it happened to us. I took a photo of my kid at the beach， like any parent might， and posted for friends and family to see. Who couldve ever known what would happen next. Its been full of fun experiences and financially has helped quite a bit. I have no real complaints. I feel pretty fortunate."

Success Kid

勵(lì)志小孩

拳頭緊握，臉上的表情無(wú)比堅(jiān)定，勵(lì)志小孩是個(gè)無(wú)所不能的小孩。你可能已經(jīng)見過(guò)有人在為自己的某項(xiàng)成就感到特別驕傲?xí)r貼出這張圖片。

勵(lì)志小孩的真名是薩姆·格里納，他的媽媽萊尼是一名攝影師，這張照片就是她為兒子拍攝并發(fā)布在她Flickr主頁(yè)上的眾多照片之一。她還記得那天自己抓拍到這張照片時(shí)的情景。

“他太逗了，在沙灘上爬來(lái)爬去，然后抓了幾把沙子想要吃。當(dāng)時(shí)他動(dòng)作太快了，很難抓拍到他坐著不動(dòng)的照片。”她說(shuō)。

“我只拍到他那一張照片，在開車回家的路上翻看相機(jī)里的照片時(shí)，我立刻就喜歡上了那一張。我一到家就把它發(fā)布在我的Flickr賬號(hào)上，那張照片立馬就火了?！?/p>

“人們——通常是沒有什么帶小孩兒經(jīng)驗(yàn)的人——總是想當(dāng)然地以為那張照片是擺拍的，這很有意思。要讓一個(gè)蹣跚學(xué)步的孩子擺出那種姿勢(shì)，祝你好運(yùn)吧。”

這張照片拍攝于2007年，但直到兩年后，萊尼才開始發(fā)現(xiàn)它在網(wǎng)上流傳開了。最初有人用PS軟件在照片的背景里加了一個(gè)哭泣的小孩，標(biāo)題寫著“我討厭沙堡”。

萊尼承認(rèn)：“當(dāng)時(shí)我對(duì)此很反感，那時(shí)才剛開始有網(wǎng)絡(luò)表情這回事兒。薩米還是個(gè)小寶寶，我當(dāng)時(shí)連網(wǎng)絡(luò)表情是什么都不知道，就是不喜歡他被塑造成小霸王的樣子?！?/p>

所幸，一年之后，這個(gè)表情發(fā)生了變化，薩姆變成了“勵(lì)志小孩”，萊尼說(shuō)她覺得這“很可愛”。

對(duì)于那些自家孩子無(wú)意間走紅網(wǎng)絡(luò)的家長(zhǎng)，萊尼有沒有什么建議呢？“現(xiàn)在情況可能有一點(diǎn)不同了，因?yàn)榫W(wǎng)絡(luò)表情和網(wǎng)紅更廣為人知了?！彼f(shuō)。

“不過(guò)，不管是誰(shuí)，大部分人遇到這種情況還是會(huì)大吃一驚。我認(rèn)為最好的做法就是接受這件事，因?yàn)橐坏┑搅嘶ヂ?lián)網(wǎng)上，事情就真的不是你能掌控的，很大程度上是這樣。”

“最重要的是，要保留你拍的照片的版權(quán)，因?yàn)榛ヂ?lián)網(wǎng)如今已經(jīng)讓它成了可以出售的商品。這并不是說(shuō)你必須要想法設(shè)法把它賣出去，而是對(duì)照片如何使用能有一定的掌控，對(duì)于未經(jīng)授權(quán)而用于商業(yè)目的的行為能采取法律措施，這樣還是比較好的?！?/p>

而對(duì)今年（編注：英文原文發(fā)表于2014年11月）八歲的薩姆來(lái)說(shuō)，“勵(lì)志小孩”的表情一直伴隨著他成長(zhǎng)，他對(duì)此也完全清楚。

“他對(duì)這件事基本還是很喜歡的。我們只在公眾場(chǎng)合露過(guò)幾次面，所以基本上只是那張照片很紅。他喜歡那張照片，又覺得它讓自己有點(diǎn)尷尬?！?/p>

“這一切都很棒，只是發(fā)生在了我們身上。我在沙灘上給孩子拍了張照片，這是每個(gè)家長(zhǎng)都可能會(huì)做的事，然后把照片發(fā)到了網(wǎng)上給親戚朋友們看。誰(shuí)當(dāng)時(shí)能知道接下來(lái)會(huì)發(fā)生什么呢？這一路有很多有趣的經(jīng)歷，在經(jīng)濟(jì)上也給我們帶來(lái)很大的幫助。我確實(shí)沒什么可抱怨的，我感覺很幸運(yùn)?！?