萬宇婧

1Color of 2023—Viva Magenta“非凡洋紅”被選為2023年度流行色

The Pantone Color Institute revealed its Color of the Year for 2023： ashade［色度］ known as Viva Magenta， a hue［ 色彩］ that is red but not too red，pink but not too pink. Described as “a nuanced crimson tone” thatbalances warm and cool， Viva Magenta is “an unconventional shade for anunconventional time”. Pantone said， “Viva Magenta is brave and fearless［無畏的］，and a pulsating color whose exuberance promotes a joyous and optimisticcelebration， writing a new narrative. This year’s Color of the Year is powerfuland empowering. It is a new animated red that revels in pure joy， encouragingexperimentation and self-expression without restraint， also an electrifying，and a boundaryless shade that is manifesting as a stand-out statement.”Viva Magenta represents reassurance［ 安慰； 慰藉］， confidence and connectionin a world tryingto get back on itsfeet， according toLaurie Pressman，vice president ofthe Pantone ColorInstitute.

色彩研究機(jī)構(gòu)潘通公司公布2023 年度流行色為：非凡洋紅。據(jù)介紹，非凡洋紅是“一種微妙的深紅色調(diào)”，在冷暖色間達(dá)到了平衡，是“非常規(guī)時(shí)代的非常規(guī)顏色”。潘通公司介紹：“非凡洋紅勇敢而無畏，它是一種充滿活力的顏色，這樣的活力帶來了樂觀和歡樂，能夠?yàn)槲覀冮_啟新篇章。這一年度流行色強(qiáng)大而有力，是一種充滿生機(jī)的紅色，讓人沉醉于純粹的歡樂，鼓舞人們不斷嘗試，不受約束地表達(dá)自我；這是一種振奮人心、有著無限可能的色調(diào)，其鮮明強(qiáng)烈的個(gè)性總能令其脫穎而出。”潘通的副總裁勞里·普雷斯曼表示，非凡洋紅代表著慰藉和信心，聯(lián)結(jié)著一個(gè)試圖回到正軌的世界。

Fill in the blanks：

____________ represents reassurance and confidence.

2Phrase of the year—You Ya嗶哩嗶哩年度彈幕熱詞——優(yōu)雅

Bilibili， a leadingvideo platform［ 平臺(tái)］，popular among China’syounger generation，announced the phraseof the year on its site tobe “You Ya”， or “elegant/elegance” when it istranslated literally. Elegant /elegance is often used to praise someone whois stronghearted or resilient［適應(yīng)力強(qiáng)］， or good at staying calm. No matter whatthe situation is， he or she can maintain a calm and steady mentality［ 心態(tài)］.Traditionally， elegance is often associated with middle-class and highclassgroups or those with high academic backgrounds. But now， eleganceemphasizes an ability to control and balance life for ordinary people.

深受中國年輕人歡迎的視頻平臺(tái)“嗶哩嗶哩”宣布，其網(wǎng)站的年度彈幕熱詞是“優(yōu)雅”，字面翻譯為“elegant / elegance”。優(yōu)雅通常用來贊揚(yáng)一個(gè)人堅(jiān)強(qiáng)、有韌性，或善于保持冷靜。無論在什么情況下，他/ 她都能保持冷靜和穩(wěn)定的心態(tài)。過去，優(yōu)雅通常與中高階層群體或具有高學(xué)歷的人聯(lián)系在一起。但現(xiàn)在，對(duì)于普通人來說，優(yōu)雅強(qiáng)調(diào)的是掌控和平衡生活的能力。

Fill in the blanks：

“Elegance” is often used to praise someone who has an ability to __________ and__________ life.

3 A special envoy for Sino-Japan friendship大熊貓永明被任命為“中日友好特使”

Eimei， a giant panda that has lived in Japan for 28 years， was appointeda special envoy［ 使者］ for Sino-Japan friendship in western Japan. ChineseConsul General in Osaka Xue Jian announced the designation at a ceremonyheld in Adventure World， an amusement park in Shirahama of Japan’sWakayama Prefecture， where the panda dwells. Coming from China in 1994，it is the father of 16 giant panda cubs born at Adventure World， setting theworld record for being the oldest giant panda to have successfully bred incaptivity.

Noting that this year marksthe 50th anniversary［ 周年紀(jì)念日］of the normalization of China-Japan diplomatic relations andthe first visit by a giant panda toJapan， Xue said as a symbol offriendship between China andJapan， the giant panda plays a?unique role in promoting friendship between the two peoples and developingbilateral relations. “I hope more Japanese people can turn love for pandasinto love of humanity，” said Xue， hoping that more Japanese people could feelcloser to China， the hometown of pandas， through friendly ties［紐帶］ betweenthe two countries built by pandas.

中國駐大阪總領(lǐng)事薛劍任命在日本和歌山縣白浜町的休閑樂園“冒險(xiǎn)世界”生活28年之久的旅日雄性大熊貓“永明”為“中日友好特使”。1994年“永明”從中國到日本，在“冒險(xiǎn)世界”繁育了16只大熊貓幼崽，創(chuàng)下在飼養(yǎng)條件下自然繁殖大熊貓的最高齡紀(jì)錄。

薛劍在致辭中說：“今年是中日邦交正?；?0周年，也是大熊貓首次訪日50 周年。大熊貓作為中日友好的象征，為促進(jìn)兩國人民友誼、發(fā)展兩國關(guān)系發(fā)揮著獨(dú)特作用，希望更多日本國民借助大熊貓構(gòu)筑起的中日友好紐帶，對(duì)大熊貓的故鄉(xiāng)中國感到親切?！?/p>

Fill in the blanks：

The special envoy for Sino-Japan friendship is a giant panda named __________.

4 The power of Chinese sponsors in the 2022 FIFA World Cup中國企業(yè)成為世界杯最大贊助商

Wanda Group， HisenseGroup， vivo and Mengniu are fourofficial Chinese sponsors of FIFA，while Wanda has become one ofFIFA’s seven corporate partners，along with Coca-Cola， Adidas，Hyundai-Kia， Qatar Airways， Qatar Energy and VISA. Data showed Chinesecompanies provided more sponsorship revenue than companies from any?other country at the 2022 World Cup， ranking as the world’s top with nearly$1.4 billion， exceeding that of the US at $1.1 billion.

Apart from big companies， manufacturers from Yiwu， China’s smallcommodity hub， are also witnessing their growing influence during theworld-renowned sports event. From footballs， national flags and trophy［獎(jiǎng)品］ornaments［ 飾物］ to horns and whistles， over 60 percent of souvenirsare being produced in Yiwu for this years’ World Cup. Lusail， Qatar’sbiggest stadium to hold the World Cup final， was built by China RailwayConstruction Corp International， costing a total of $770 million. CCTVnews reported that Chinese companies mainly from Guangdong andZhejiang have also provided more than 10，000 container houses for theWorld Cup， used as accommodation［ 住處］ for tourists and football fans.The World Cup sponsorship by a large number of Chinese companies is ademonstration［展示；證實(shí)］ of China’s economic power， and makes the globefeel the power of Chinese brands.

2022年卡塔爾世界杯中，國際足聯(lián)官方指定的中國贊助商總共有四家，分別是萬達(dá)集團(tuán)、海信集團(tuán)、vivo和蒙牛乳業(yè)。萬達(dá)集團(tuán)與可口可樂、阿迪達(dá)斯、現(xiàn)代起亞、卡塔爾航空、卡塔爾能源、VISA一同被列為國際足聯(lián)七大官方合作伙伴之一。數(shù)據(jù)顯示，中國企業(yè)在本屆世界杯的贊助額達(dá)到了14億美元，居世界第一，美國企業(yè)贊助額為11億美元。

除了大企業(yè)，來自中國小商品之都義烏的制造商在這場全球體育盛宴中的影響力也與日俱增。從足球、國旗、獎(jiǎng)杯飾品到喇叭和口哨，本屆世界杯60%以上的紀(jì)念品來自義烏?？ㄋ栕畲蟮捏w育場盧賽爾體育場是世界杯決賽場地，由中國鐵建承建，耗資7.7 億美元。據(jù)央視新聞報(bào)道，本屆世界杯為游客和球迷提供了1萬多個(gè)集裝箱房作為住宿場所，這些集裝箱主要來自中國廣東和浙江的企業(yè)。大量中國企業(yè)贊助世界杯是中國經(jīng)濟(jì)實(shí)力的展示，讓世界感受到中國品牌的力量。

Fill in the blanks

Chinese sponsors provided the___________with nearly $1.4 billion， ranking as the world’s top.