吳洋 周翼雙

“詩畫浙江”全球朋友圈越來越大

2021年新年伊始，來自浙江的新晉世界文化遺產(chǎn)、“網(wǎng)紅”——良渚古城遺址，在巴黎中國文化中心的推特和臉書上掀起一波熱潮：運營帖僅發(fā)布一周就覆蓋了15萬人次。

不僅是巴黎，1月1日起，“云上澤國——良渚文明線上主題展”在全球43個中國文化中心平臺同步啟動，為浙江文旅的傳播、推廣打開一扇窗。通過先進(jìn)的交互技術(shù)和沉浸式體驗，一幅五千年前的生活畫卷徐徐展開，讓良渚這張“金名片”走向國際。如今，生活在歐洲主要城市的人們，可以在浙江旅游VR虛擬體驗點通過情景交互體驗、現(xiàn)實場景再現(xiàn)等方式，在家門口“云游”浙江。

在亞洲，日本是浙江文旅產(chǎn)業(yè)的重要客源市場。早在去年10月17日，浙江小百花越劇院內(nèi)，由省文化和旅游廳主辦的“萬名日本游客走進(jìn)詩畫浙江”活動正式啟動?；顒訂觾x式上，浙江旅行商代表與日本JTB旅行社代表、日本HIS國際旅游社代表現(xiàn)場簽約，多家日本知名旅行商代表也在線上與現(xiàn)場代表同步簽約。

溫州：網(wǎng)絡(luò)國際傳播主題活動

“打卡中國 DakaChina”網(wǎng)絡(luò)國際傳播主題活動啟動儀式在溫州舉行。四十余位來自近二十個國家的網(wǎng)絡(luò)國際傳播達(dá)人來到現(xiàn)場，從“浙”里啟航，一起為中國打卡。

活動聚焦生態(tài)之美、人文之美、和諧之美。啟動儀式上，美國知名網(wǎng)絡(luò)博主郭杰瑞、東方美食生活家李子柒、俄羅斯小伙德米日，忠實的相聲愛好者、約旦留學(xué)生牧沙等發(fā)布嘉賓，通過線上線下發(fā)布形式，揭曉了極具浙江特色的44個“打卡中國”打卡點，通過浙江“取景框”，聚焦中國、展現(xiàn)中國，在現(xiàn)代網(wǎng)絡(luò)新語境下，全面呈現(xiàn)中國形象、中國精神、中國氣派、中國力量。

青田：見屏如見面 線上話團(tuán)圓

2021年2月5日的南方小年夜，在“華僑之鄉(xiāng)”青田，一場跨越時空的盛會在小舟山村舉行。第四屆浙江僑鄉(xiāng)中國年將往年的線下盛會改為線上直播，精彩講述云上年夜飯、云上村晚、共奔小康、共抗疫情的青田故事，讓海內(nèi)外的華僑、僑眷進(jìn)行一場跨越時空的小年團(tuán)圓：越劇來到歐洲、青田方言碰上Rap……浙江僑鄉(xiāng)中國年精心烹制的“線上大餐”，讓國際友人體驗中國年的歡樂，讓海外游子追憶家鄉(xiāng)的地道滋味，讓國內(nèi)外的僑鄉(xiāng)人在網(wǎng)上一道分享鄉(xiāng)愁與團(tuán)圓的快樂。

桐廬：全球最佳旅行地

2020年11月，美國《國家地理》雜志公布了2021年25個全球最佳旅行目的地，浙江桐廬作為文化和歷史目的地入選。上榜的還有美國阿拉斯加卡特邁國家公園、關(guān)島、韓國慶州、澳大利亞豪勛爵島、加拿大黃刀市、加蓬……而桐廬作為文化和歷史目的地入選，是中國唯一入選目的地。

Picturesque Zhejiang Attracts More International Friends

On the New Years Day in 2021， Chinese Culture Center in Paris launched an online exhibition of the 5，000-year-old Liangzhu City， now a world heritage site in a suburb of Hangzhou， on Twitter and Facebook. The online showcase received more than 150，000 hits after a week.

The exhibition was launched simultaneously at 43 Chinese Culture Centers across the world， opening a window on Zhejiang for international viewers. People in major European cities can tour Zhejiang online， visiting places of historical and cultural interests of Zhejiang through VR interaction and viewing videos and photos.

Japan is a large source market for tourism across Zhejiang. October 17， 2020 saw the launching of a tourism promotion by Zhejiang Culture and Tourism Administration in Hangzhou. At the launching ceremony tour operators in Zhejiang signed agreements with Japanese tour operators JTB and HIS on the site and with several other tour operators in Japan through an online ceremony.

“Daka China” Started in Zhejiang

On November 20， “DaKa China”， an international internet communication event， was launched in Wenzhou， east Chinas Zhejiang Province. Over 40 Internet influencers from about 20 countries witnessed the opening of the one-month-long media tour， and 44 popular scenic spots in Zhejiang Province were introduced to a global audience at the opening ceremony.

“DaKa” in Chinese pinyin or “打卡” in Chinese or “punch the card” in English， is a Chinese phrase used by social media people， referring to the practice of registering ones presence at a famous location.

From November 20 to 21， the 40-plus Internet influencers across the world visited eight places in Wenzhou， launching the national “DaKa China” event.

Some of the international internet influencers have been in Zhejiang for some time. They expressed their passion for China， their second home.

31-year-old Russian Dmitrii Doronin has been in China since 2013. He is an internet celebrity due to the short videos he broadcasts online. The videos are all about his experiences in rural Zhejiang. At the launching ceremony of “DaKa China”， he shared his life in Zhejiang with the international audience. “I have visited almost all rural areas of Zhejiang. Right now I am living in a village，” said the Russian.

Jerry Kowal， an American who is an internet celebrity known for his video blogs about Chinese life on YouTube， interacted through a video app with hosts in Wenzhou， expressing his passion for China and Zhejiang.

Online Family Reunion in Qingtian

Qingtian in southern Zhejiang is home of a large overseas Chinese community in Europe. Of 550，000 registered residents in Qingtian， about 330，000 live overseas. February 5， 2021 marked the Preliminary New Years Eve， a week before the eve of the Spring Festival， which fell on February 11 this year on the lunar calendar. A Preliminary Eve celebration was held at Xiaozhoushan， a village in rural Qingtian. It was the fourth of the annual event. In the past， the celebration was held off line. This year， it was held online. The online entertainment was exciting， colorful， and heartwarming， including a Yueju Opera performance and a hip-hop stint in the Qingtian dialect.

Tonglu on National Geographics List of Destinations on the Rise for 2021

In November 2020， National Geographic published a list of destinations on the rise for 2021. Tonglu， a rural part of Hangzhou， is one of “the 25 amazing places to inspire future journeys and remind us why we love to travel”.

Also on the list are Katmai National Park in Alaska， Guam， Gyeongju in the Republic of Korea， Lord Howe Island in Australia， Yellowknife in Canada， and Gabon in Africa. Tonglu is the only destination of China on this list.