彭向梅

近來，以“快手”和“抖音”為代表的短視頻應用十分火爆，已成為很多青年群體的生活中不可或缺的一部分。短視頻使用方便、內容多樣，非常貼近年輕人群對潮流文化的追求。但監(jiān)管的力度跟不上其興起的速度，因而許多不健康的視頻內容也在這些應用上得以傳播，造成了不良影響。下面讓我們來看看熱度不減、問題不少的短視頻應用的現(xiàn)狀，一起思考，如何共同打造健康網(wǎng)絡環(huán)境。

全文426詞，難度中等，建議用時為10分鐘。

閱讀時應達到以下基本目標：

1.快讀領悟文章結構：現(xiàn)象—原因—問題—措施；

2.植入真實情境，通過文本結構的仿寫，培養(yǎng)學生遷移和解決實際問題的能力；

3.鏈接相關報道，深入分析文本中未提到的關于“抖音”的潛在問題并歸納解決方法。

詞匯預熱

1.regulator n.監(jiān)管者

2.recommend v.推薦

3.exceed v.超過（數(shù)量）

4.violation n.違背

5.available adj.可獲得的

6.blacklist v.將……列入黑名單

7.register v.注冊

8.strengthen monitoring 加強監(jiān)督

9.rural community 鄉(xiāng)村社區(qū)

10.inadequate supervision 監(jiān)管不力

Short videos are seeing explosive growth in China and are gradually becoming one of the major ways that Chinese netizens are recording and sharing information.

With the rising popularity， China？蒺s Internet regulator has strengthened monitoring after some were found sharing harmful content.

Kuaishou， a photo and video-sharing app popular among rural communities and migrant workers（農民工）， allows users to upload short videos with a duration（持續(xù)時間） from 10 seconds to a few minutes each. The content ranges from cooking， physical exercise and dancing to family gatherings.

“We are devoted to recording the daily lives of ordinary people， and giving them a stage to express themselves，” said Su Hua， founder and chief executive of Kuaishou， adding that the app is looking to improve its user experience and attract more new users.

Su said that 87 per cent of Kuaishou？蒺s users are of the post-nineties generation. The app

recommends personalised content to users based on their browsing（瀏覽） history and preferences， with the help of AI technology.

Statistics from data research firm QuestMobile show short-video platforms enjoyed sharp growth in China last year， with the number of users exceeding 410 million， up 116.5 per cent on the previous year. Total time spent on short-video apps accounted for 5.5 per cent of all time spent on mobile apps in 2017—up from 1.3 per cent in 2016.

Kuaishou？蒺s rival （競爭對手） Douyin has joined the frenzy（狂潮）. The short-video app is owned by Beijing Bytedance Technology， which also owns the Toutiao news app. In addition to Douyin， Toutiao also has other short-video platforms such as Huoshan and Xigua. Both Alibaba Group Holding and Tencent have invested in video content or livestreaming start-ups（初創(chuàng)企業(yè)）.

However， this lightning-quick boom has led

to a regulatory gap that caused concerns about the risk of harmful online content， intellectual property violations and inadequate supervision.

On April 4 the Cyberspace Administration of China ordered Kuaishou and Huoshan to remove harmful content to create a clean online environment. The two apps were later removed from Android app stores and updates are no longer available.

The two platforms have made public apologies， promising to examine their services and increase manpower in content review. This will include removing harmful content， blacklisting publishers of inappropriate content， and prohibiting users under the age of 18 from registering as livestreaming hosts.

Su said it was necessary for video-sharing platforms to strengthen uploaded video content monitoring based on the law and regulations before recommending them to users. Douyin has also promised to increase manpower in content review and to post more appropriate content.

Step 2 實踐·文本解讀

Ⅱ.話題熱詞

1.range from...to... 從……到……

2.account for （數(shù)量上、比例上）占

3.cause concerns about 引起對……的關注或擔憂

4.create a clean online environment 創(chuàng)造一個文明的網(wǎng)絡環(huán)境

5.be removed from 從……中移除

6.make public apologies 公開道歉

7.be based on law and regulations 基于法律法規(guī)

Ⅲ.句型操練

1.“We are devoted to recording the daily lives of ordinary people， and giving them a stage to express themselves，” said Su Hua， founder and chief executive of Kuaishou， adding that the app is looking to improve its user experience and attract more new users. “快手”的創(chuàng)始人兼首席執(zhí)行官宿華說：“我們致力于記錄普通人的日常生活，給他們一個表達自己的舞臺?！彼a充說，該應用正在考慮改善用戶體驗，并吸引更多新用戶。

點撥：本句較長，首先要理清結構，said Su Hua之前的部分為主句。founder...是Su Hua的同位語，adding是現(xiàn)在分詞作狀語。be devoted to意為“致力于”，后面加名詞或V-ing形式。

例句練：這個團體致力于消除性別歧視。

2.Total time spent on short-video apps accounted for 5.5 per cent of all time spent on mobile apps in 2017—up from 1.3 per cent in 2016. 用于短視頻應用的總時間占用于手機應用總時間的5.5%，高于2016年的1.3%。

點撥：本句中兩個spent都是過去分詞作后置定語，分別修飾Total time和all time。account for為常用詞組，表示“（數(shù)量上、比例上）占”。

例句練：中國人口約占全球五分之一。

Read carefully to find the structure of the text. One word for each blank.

【點石成金】本篇文章結構非常清晰。開篇兩段概述現(xiàn)象：短視頻爆炸式增長并流行，隨之而來的問題需要有關部門加大監(jiān)管力度；第3～7段舉例具體說明短視頻流行原因；第8段概括說明短視頻出現(xiàn)的問題，however為轉折詞，閱讀時需要注意這種筆鋒一轉的路標詞；第9～11段用不同角度說明并解決短視頻問題，并闡述營造文明網(wǎng)絡環(huán)境的舉措。議論文的結構通常都非常清晰，同學們應該逐漸積累，形成自己的語篇結構意識。

Step 3 運用·讀寫整合

Ⅰ.信息提取·概要寫作

請借助立意呈現(xiàn)環(huán)節(jié)中的結構分析和下面可供參考的過渡句，完成概要寫作。

【寫作提示】

1.寫作結構：現(xiàn)象—原因—問題—解決方法

2.寫作銜接語料預備：

【寫作練習】

溫馨貼士

《普通高中英語課程標準》（2017年版）在“學業(yè)水平考試與高考命題建議”中指出，“考試內容的覆蓋范圍要全面，題型要豐富多樣，比如，可以采用信息記錄與填空、判斷、匹配、簡答、續(xù)寫、寫概要、寫議論文、寫應用文等題型（P93）?！逼渲懈乓獙懽鞅粏为毩腥雽懽鞑糠值目荚囶}型中，如“？譼？訛概要寫作：考生閱讀一篇材料，然后根據(jù)材料內容寫一份概要（P108）?！本C合分析信息并歸納概括用于解決新的問題也是發(fā)展學生思維品質的有效途徑，這也是英語學科核心素養(yǎng)的要素之一。

Ⅱ.綜合實踐·情境應用

On May 11， 2018， a parent called Mr Nan， coming from Xi？蒺an， called the “KuaiBao City” hotline， denouncing（公開指責）the “Douyin” app.

“Metropolitan KuaiBao” reporters in Xijing Hospital emergency center saw the 6-year-old boy. His chin was sewn 10 stitches（縫線）， wrapped in gauze（紗布）.

【寫作任務】

Please write a short passage to find out the reason behind the news and offer readers your solutions towards this news.

The first paragraph is provided for you to help you complete the passage.

An 8-year-old boy in Xi？蒺an， capital of northwest China？蒺s Shaanxi Province， recently imitated a video on Douyin app by sticking tape to the frame of a door， which caused his 6-year-old brother to be tricked and injured seriously.

【寫作思路】

1. 挖掘新聞背后的原因，可以分層拓展：①“抖音”流行，隨之帶來的負面影響問題；②個人自我風險意識和兒童模仿者其父母的監(jiān)管責任。

2. 解決方法可以按照從宏觀到微觀的邏輯分層，進行思維拓展及歸納：①政府的監(jiān)管和相關法規(guī)的制定；②短視頻平臺應該承擔內容審查責任；③家庭與學校教育的引導功能。

Ⅲ.讀寫歸納·任務反思

“快手”“抖音”“西瓜”在內的短視頻應用在青少年中的快速流行，帶來了許多無法忽視的問題。在分析真實的案例時，我們需要多學習從文本中提取“現(xiàn)象—原因—問題—解決方法”的議論文結構，借助概要寫作方法完成話題歸納，并基于此拓展思維和提高語言表達能力。

Step 4 提升·素養(yǎng)建構

Thinking and prediction

本文分析了短視頻流行的原因、出現(xiàn)的問題，通過真實案例說明了青少年模仿短視頻造成的問題。而另外一個不容忽視的社會問題是短視頻被開發(fā)為商業(yè)用途?？聪旅嬉欢螆蟮溃?/p>

From the moment the first movie preview was put on Instagram， it was only a matter of time until marketers and businesses began to find out the power of short videos. There has been a rush of creative videos produced by brands ever since.

Various studies show that more than half of companies are already making use of short videos. Short videos suit our busy lives， brief attention spans and the need to consume content easily and quickly. Interesting videos about products appeal to your audience？蒺s natural curiosity easily. With the video creation and editing tools， it？蒺s so easy for businesses to add short video content to their marketing mix. However， there are also problems along with the profits.

Questions：

What is your opinion towards its popularity in commercial marketing？ And what is your prediction about the potential problems after reading this report？