李向娜
吉祥物的首次“現(xiàn)身”是在1972年慕尼黑奧運(yùn)會(huì)上,此后吉祥物便成為歷屆奧運(yùn)會(huì)的重要形象代表。奧運(yùn)吉祥物以其富有活力的獨(dú)特形象深入人心,體現(xiàn)了奧林匹克精神、傳達(dá)當(dāng)屆奧運(yùn)會(huì)的舉辦理念以及主辦城市的歷史文化和人文精神,明年的北京奧運(yùn)會(huì)吉祥物“福娃”恐怕是奧運(yùn)史上象征意義最為豐富的了,那么你知道它們都代表怎樣的含義嗎?
Fuwa are probably the most meaningful Olympic mascots in the history. Actually, when designers design them, they put many symbolic meanings into these five mascots that represent traditional culture and natural characteristics of China, which might be very difficult for foreigners to understand.
Basically, the names of the five Fuwas: “Beibei”, “Jingjing”, “Huanhuan”, “Yingying” and “Nini” altogether in Chinese means welcome to Beijing. And they represent for five Olympic rings and also the five elements in Chinese philosophy. The five images of Fuwa come from the original shape of Chinese sturgeon, panda, Olympic flame, Tibetan antelope and swallow.
Beibei, passing the wish of flourish and harvest, it represents the blue ring and aquatic sports.
Jingjing is a lovely panda, it brings joy and happiness, Jingjing comes from the forest and symbolizes the harmonious coexistence between man and nature. It represents the black ring and strength sports.
Huanhuan is the eldest in the five, and it symbolized the Olympic sports spirit and the passion people have towards the Olympic Games. It symbolizes the red ring and ball games.
Yingying is an agile Tibetan antelope, it comes from the North-West of China and it is the rare and endangered species. Yingying represents the yellow ring and the athletics sports.
Nini comes from the sky, it is a swallow, and its image comes from the Chinese traditional kite and it is the symbolic image of Beijing. It represents the green ring and gymnastic sports.
Although Fuwas meanings are various and hard for foreigners to understand, it is the feature of splendid Chinese culture and they give the information to the world—Welcome to Beijing!
福娃可能是歷史上最有意義的奧運(yùn)吉祥物。實(shí)際上,設(shè)計(jì)者進(jìn)行設(shè)計(jì)時(shí)給這五個(gè)代表中國傳統(tǒng)文化和自然特色的吉祥物賦予了許多象征意義,而外國人可能很難理解這些意義。
五個(gè)福娃的名稱基本是:“貝貝”、“晶晶”、“歡歡”、“迎迎”、“妮妮”,這五個(gè)名稱合起來在漢語里就表示“北京歡迎你”。它們代表五個(gè)奧運(yùn)環(huán),也代表中國哲學(xué)中的五行。福娃的五個(gè)形象來源于中華鱘、大熊貓、奧運(yùn)火炬、藏羚羊和燕子的原型。
貝貝傳遞繁榮和豐收之意,它代表奧運(yùn)的藍(lán)環(huán)和水上運(yùn)動(dòng)。
晶晶是只可愛的熊貓,它能帶來歡樂和幸福。晶晶來自森林,象征人與自然的和諧共處。它代表奧運(yùn)的黑環(huán)和體能運(yùn)動(dòng)。
歡歡是五個(gè)福娃中資格最老的,象征奧運(yùn)精神和人們的奧運(yùn)激情。它代表奧運(yùn)紅環(huán)和球類比賽。
迎迎是只敏捷的藏羚羊,來自中國西北部,是珍稀瀕危物種。迎迎代表黃環(huán)和田徑運(yùn)動(dòng)。
妮妮來自天空,是只燕子,它的形象來自中國傳統(tǒng)的風(fēng)箏,也是北京的象征意象。它代表奧運(yùn)綠環(huán)和體操運(yùn)動(dòng)。
盡管福娃的含義很豐富,外國人理解起來也有些難度,但它是中國光輝文化的特色所在,中國也藉此向世界發(fā)出邀請(qǐng)——北京歡迎你!