China is the world's leading textile and apparel producer, butas China's economy rapidly develops, all eyes are focused onthe other end of the cotton supply chain-Chinese consumers.China's middle class {with household incomes of $8,300 to$68,800) has grown 22% in the last two years, to reach 80million, and is expected to increase nearly tenfold by 2020(according to Euromonitor, July 2007). As the disposable income