本刊編輯部
短視頻之后,微短劇成為近期不容忽視的風口之一。短劇飄紅,有人歡喜有人愁。喜的是早早布局短劇賽道,積累了大量優(yōu)質(zhì)內(nèi)容和忠實用戶的抖音、快手等短視頻平臺;憂的是需要承擔用戶流失壓力,錯過這一波爆發(fā)風口的長視頻平臺。
After short videos, micro dramas have become one of the most undeniably popular trends recently. As micro dramas are gaining popularity, some people are happy and some worried. Those who feel happy are the ones who have made overall planning in this field and have accumulated a large amount of high-quality content and loyal users on short video platforms such as Douyin and Kuaishou. Those who feel worried are the long video platforms since they must bear the pressure of user loss and may miss this wave of explosive growth.