文/本刊記者 楊艷

Chongqing, hailed as mountain city, river city and bridge city, enjoys an attractive consumer market. Last July, the central government delivered new missions to Chongqing, depicting a promising vision for its new position as an international consumption center city. Later,Chongqing Municipal People’s Government issued the. According to the plan, Chongqing will primarily build itself into an international city in five major sectors, namely shopping, food, conventions& exhibitions, tourism and culture with the implementation of “ten major projects”. In this way, all-round improvements can be seen in the city’s global reputation, consumption prosperity, business vitality, transportation convenience and policy guidance.

立體山城、光影江城、魅力橋都，重慶消費市場獨具魅力。去年7月，中央賦予重慶培育國際消費中心城市新的使命和定位，描繪了一幅美好的詩意畫卷。此后，重慶市人民政府印發(fā)《重慶市培育建設(shè)國際消費中心城市實施方案》。方案明確，重慶將以建設(shè)國際購物、美食、會展、旅游、文化“五大名城”和實施“十大工程”為重點，全面提升重慶國際知名度、消費繁榮度、商業(yè)活躍度、到達便利度、政策引領(lǐng)度。

The First China (Chongqing) International Consumer Festival Launched at Guanyinqiao Pedestrian Street首屆中國（重慶）國際消費節(jié)在觀音橋廣場正式啟幕。

On the evening of June 16, at the Guanyinqiao Square, the appealing night scene of this mountain city complemented with the dazzling light on the stage with a 270° wrap-around screen. Here, the 1China (Chongqing)International Consumer Festival started in the New Consumption Season themed with “Love for Chongqing”. “The debut of this festival not only provides a platform for the matchmaking of major projects, facilitating the building of an international consumption center city, but also a stage for the release and presentation of international fashion, an exhibition for gathering of international brands and experience of global quality life”, Zhang Yongwu,the Director-General of the Chongqing Municipal Commission of Commerce said in his opening remarks.

Many key enterprises and districts/counties such as Yuzhong District,Jiangbei District, Jiulongpo District and Shapingba District actively participated in the festival. By giving full play to Chongqing’s mountains,rivers, culture, charming scenery, food and other featured consumption resources, they carried out a series of promotion activities for people to enjoy discounts in consumption. These actions have laid a solid foundation for Chongqing to be an international consumption center city, thus satisfying people’s needs for a better life.

According to the person-in-charge from the Division of Market Operation and Consumption Promotion, Chongqing Municipal Commission of Commerce, since this year, numerous activities with the theme of “Love for Chongqing”, such as Embracing Spring in Delight, Festival for Better Life,New Consumption Season have been organized by Chongqing Municipal Commission of Commerce. These activities encouraged the participation of over 20 districts/counties which gave out vouchers and coupons valued more than RMB40 million. Moreover, over 6,000 enterprises held 733 key activities and more than 2,000 consumption promotion activities. All of these met people’s aspiration for a better life.

During the festival, “Four-First Economy” (first store, first brand,first launch and first show), “Night Economy”, “Cloud Economy”, “She Economy” as well as other emerging forms and diverse types of consumption continued to unleash their vitality to empower the consumption of Chongqing.

To develop the “Four-First Economy”, the first national theme show of Ultraman: Galaxy of Light Heroes was launched in Shapingba District. A number of first stores for fashion like Tsutaya Bookstore and HayDon (a store specialized in high-end cosmetic products) were opened in Yuzhong District...First store, first launch, first show and first brand emerged in Chongqing successively, advancing the new growth of Chongqing fashion consumption.

As new forms of consumer market are emerging, consumption is promoted by the use of digital RMB, by internet celebrities, and by the integration of sectors. During the festival, Jiulongpo District Government worked with pilot banks for digital RMB including Industrial and Commercial Bank of China and China Construction Bank to promote the application of digital RMB in shopping malls, supermarkets, and hospitality and catering industries. Many activities were carried out to encourage the consumption in digital RMB: digital money as a gift for those who have completed registration and binding of the bank cards and discounts for purchases made on digital RMB applications.

6月16日晚，江北區(qū)觀音橋廣場，270°環(huán)幕舞臺燈光璀璨，迷人的山城夜景與繽紛絢麗的光影相互輝映。2022“愛尚重慶”煥新消費季首屆中國（重慶）國際消費節(jié)在觀音橋廣場正式啟幕。“今年首次舉辦的中國（重慶）國際消費節(jié)，既是國際消費中心城市重點項目對接洽談的平臺，也是國際時尚發(fā)布、國際風(fēng)尚亮相的舞臺，還是國際消費品牌集聚、國際品質(zhì)生活體驗的展臺?！笔猩虅?wù)委主任章勇武在開幕式致辭中表示。

活動期間，渝中、江北、九龍坡、沙坪壩等區(qū)縣和重點企業(yè)紛紛響應(yīng)，充分挖掘重慶山水、人文、美景、美食等特色消費資源，開展系列消費促進活動，營造全民樂享消費、惠享消費濃厚氛圍，為重慶培育建設(shè)國際消費中心城市、滿足人民群眾對美好生活的需要提供有力支撐。

市商務(wù)委消費促進處負(fù)責(zé)人介紹，今年以來，市商務(wù)委統(tǒng)籌舉辦“愛尚重慶”渝悅迎春季、美好生活節(jié)、煥新消費季等主題消費促進活動，聯(lián)動20多個區(qū)縣共發(fā)放消費券4000余萬元，組織超6000家企業(yè)開展733場重點活動及2000余場消費促進活動，有效滿足了市民對美好生活消費的需求。

本次國際消費節(jié)期間，“四首經(jīng)濟”“夜間經(jīng)濟”“云端經(jīng)濟”“她經(jīng)濟”等新興消費業(yè)態(tài)和多元消費類型持續(xù)釋放活力，為重慶消費賦能。

According to the plan, Chongqing will primarily build itself into an international city in five major sectors, namely shopping, food,conventions & exhibitions, tourism and culture with the implementation of “ten major projects”.In this way, all-round improvements can be seen in the city’s global reputation, consumption prosperity, business vitality, transportation convenience and policy guidance.

重慶將以建設(shè)國際購物、美食、會展、旅游、文化“五大名城”和實施“十大工程”為重點，全面提升重慶國際知名度、消費繁榮度、商業(yè)活躍度、到達便利度、政策引領(lǐng)度。

Districts/counties of Chongqing as well as enterprises all put in place various promotion activities during the festival. A wide range of promotions,from vouchers and coupons, online exhibitions for shopping to shopping festivals, have been introduced, effectively bolstering and reenergizing the consumer market of Chongqing.

It is worth mentioning that during the festival the Matchmaking Fair of Major Projects on Building Chongqing into an International Consumption Center City was also held where over 30 major quality business projects were introduced to nearly one hundred companies well known at home and abroad followed by business talks among them. This matchmaking served Chongqing with a new platform to build an international consumption center and new opportunities to share with others the development momentum of Chongqing’s consumption market.

Peng Heliang, member of the Leading Party Members’ Group and Deputy Director-General of the Chongqing Municipal Commission of Commerce, said that quality projects are the crucial vehicle of urban business and commerce, and important engine for the upgrading of consumption and advancement of urban economy. Chongqing has always put quality projects high on its agenda to build itself into an international consumption center city, and actively put in place an international consumer market featuring high quality, comprehensive functions and balanced arrangements. This fair played an important role in precisely matching companies with projects, forging a virtuous cycle for development where one can empower others and be empowered in return.

International Consumption Opportunities in Chongqing Presented in an International Fashion Consumption Promotional Event國際時尚消費促進活動展示“重慶味國際范”消費場景。

發(fā)展“四首經(jīng)濟”，沙坪壩區(qū)推出奧特曼“光之英雄集結(jié)”主題展全國首展，渝中區(qū)落地蔦屋書店、黑洞等一批時尚首店……活動期間，首店、首展、首秀、首牌在渝相繼展出，推動重慶時尚消費煥新發(fā)展。

在消費業(yè)態(tài)蝶變升級的同時，數(shù)字人民幣、流量消費、跨界融合消費等新型消費方式正在不斷興起。國際消費節(jié)期間，九龍坡聯(lián)合工商銀行、建設(shè)銀行等數(shù)字人民幣試點銀行，推進數(shù)字人民幣在各商場、超市、住宿、餐飲等消費場景應(yīng)用，開展注冊綁定銀行卡送數(shù)字人民幣，使用數(shù)字人民幣APP購物享優(yōu)惠等活動，促進重慶推廣使用數(shù)字人民幣消費。

重慶各區(qū)縣和企業(yè)在本屆國際消費節(jié)同步開啟豐富多樣的特色促消費活動，消費券、云逛街、購物節(jié)等一系列提振消費活動貫穿始終，點燃重慶消費市場的激情。

值得一提的是，在同期舉行的重慶市培育建設(shè)國際消費中心城市重點項目對接會上，30余個各具特色的優(yōu)質(zhì)重點商業(yè)項目進行了現(xiàn)場推介，與近百個國內(nèi)外知名品牌開展面對面洽談，為重慶培育建設(shè)國際消費中心城市、共享重慶消費市場發(fā)展機會提供新空間、新選擇。

International Brands Offering Benefits to Chongqing Consumers國際消費品牌重慶熱展給消費者送福利。

Empowering Chongqing’s Consumer Market with Featured Resources such as Natural Landscape, Cultural Heritages, and Delicious Foods山水、人文、美景、美食等特色資源，為重慶消費市場賦能。

Next, the Chongqing Municipal Commission of Commerce will fully improve related policies and measures, and carry out a series of activities including Chongqing Night Life Festival, Chengdu-Chongqing Consumer Festival, and China (Chongqing) Hotpot Food Culture Festival. A consumption promotion platform and urban consumption festivals, jointly established by multiple sectors, will be launched with a wider involvement of industries. We will also balance our financial support to districts/counties and enterprises who have remarkable achievements in promotions. Support will also be given to shopping malls, commercial streets, shopping centers and companies in terms of brand marketing, new product presentation and advertising and promotion by leveraging the public or private places, thus maintaining an inviting atmosphere of consumption.

Photos by the Chongqing Municipal Commission of Commerce

市商務(wù)委黨組成員、副主任彭和良表示，優(yōu)質(zhì)項目是城市商業(yè)的重要載體，是促進消費升級、提升城市經(jīng)濟活力的重要引擎。一直以來，重慶都把優(yōu)質(zhì)商業(yè)項目建設(shè)作為培育建設(shè)國際消費中心城市的務(wù)實抓手，積極構(gòu)建品質(zhì)高端、功能完善、布局合理的國際消費空間版圖。本次對接會，讓項目與品牌精準(zhǔn)匹配，形成相互賦能的良性循環(huán)發(fā)展態(tài)勢。

下一步，市商務(wù)委將全面優(yōu)化完善政策措施，策劃舉辦“不夜重慶生活節(jié)”“成渝雙城消費節(jié)”“火鍋美食文化節(jié)”等系列活動，搭建全域聯(lián)動、全行業(yè)參與的消費促進活動平臺和城市消費節(jié)日。統(tǒng)籌安排資金，對消費促進活動成效突出的區(qū)縣、企業(yè)給予適當(dāng)資金支持。支持商圈、商業(yè)街、購物中心、品牌商家利用公共空間或者自有場地，開展品牌營銷推廣、新品發(fā)布、宣傳促銷等活動，持續(xù)營造濃厚消費氛圍。