by+Zihan

The leading trade event in the worlds biggest yarn and fiber consuming market； an unrivalled ability in gathering high-quality worldwide buyers from various market sectors； strong industry affirmation on its effectiveness； synergies with concurrent international textile events … these are the key reasons why Yarn Expo is the fastest growing fair of its kind in recent years. As the fair and the potential in the Asian market continue to gain prominence in the global industry， Yarn Expo Spring 2018 is ready to once again create an effective sales and sourcing platform for the industry.

Held from 14 – 16 March in hall 5.1 of the National Exhibition and Convention Center， this years fair is expecting over 450 exhibitors （2016： 393） to take part. A full spectrum of quality yarn and fibre products， such as natural and blended yarns， man-made fibers and yarns as well as the fairs rising star – specialty yarns – will be featured to accommodate all kinds of sourcing needs.

65% growth in exhibitor number in last two years only part of the story

In the past three years， Yarn Expo Spring has recorded significant growth in its exhibitor number and exhibition space. However， the fairs success cannot be measured only by figures； in addition， the testimonies of exhibitors tell the full， and rewarding story.

Well-known viscose staple fiber producer Birla Cellulose highly values Yarn Expo as this platform has effectively boosted the awareness of their brand and fibers in the China market. Mr. Peter Dong， Senior Manager of Birla Groups Marketing & Business Development， shared during the last spring fair： “Three years ago when we first entered China， there werent many people that knew about us， but， today， Birla is a well-known company with an increasing number of fashion garment brands appointing us to be the main supplier of their products.” Sharing the companys rewarding exhibiting experience， Mr. Dong added： “Our booths were packed with visitors throughout the fair. Besides China， there were also buyers from Europe， America， Japan and many more. Amongst these visitors were our key target groups， such as mid-range garment manufacturers as well as fashion brands like H&M. No other similar fairs can offer such opportunities nor draw such a wide variety of buyers. Thats why Yarn Expo is an unparalleled marketplace for the industry.”

Often targeting overseas buyers， Indian and Pakistan exhibitors shared their high satisfaction with the fairs internationalism. Mr. Abedin Ahmed Rizvi， Manager （Sales & Marketing） of Indus Dyeing & Manufacturing from Pakistan said： “Yarn Expo offers an effective platform for us to meet our target buyers from around the world. Weve met many Chinese and European buyers during the fair， and many of them place orders with us.” Mr. Jitin Sethi， Vice President of Indias Envision Exports Pvt Ltd. agreed： “Yarn Expo is one of the biggest platforms for yarn business， and it has a diverse buyer profile. This is the place for us to develop the market in a big way.”endprint

Reflecting the trend in the global yarn and fiber market， the popularity of Southeast Asian exhibitors and their products， such as synthetic， knitting and metallic yarns， is rapidly increasing. Mr. Sandjojo， Marketing Representative of the Indonesian exhibitor PT. Bintang Asahi Textile Industry， shared the companys first Yarn Expo experience： “As synthetic yarns are more cost effective， the demand is obviously much stronger now. The majority of buyers we met were looking for synthetic yarns. Around 90% of the contacts we received are new. This included buyers from China， Brazil， Thailand， Egypt and elsewhere.”

What to expect from the 2018 edition

This year， an impressive range of high-quality suppliers and products will occupy around 26，000 sqm of the exhibition area. Some major highlights of Yarn Expo Spring 2018 include：

India and Pakistan zones： some of the strongest suppliers from these two countries will bring together some of the worlds highest quality cotton yarns and fibers

Birla Planet： while the company will showcase key product lines Birla Modal and Birla Spunshades， a number of its partner companies will demonstrate the application of Birlas products

Domestic product zones： nearly 400 domestic exhibitors to showcase an impressive range of innovative fibers and yarns in Fancy Yarn Zone， Colourful Chemical Fiber Zone， Natural Cotton Zone， Quality Wool Zone and Green Linen Zone

Fringe programme： a fashion show， Trend Area and a series of seminars organized by China Chemical Fiber Association and China Cotton Textile Association will reveal the latest market trends and insights

Together with Yarn Expo Spring 2018， four other textile trade fairs are held concurrently from 14 – 16 March in the same venue： Intertextile Shanghai Apparel Fabrics – Spring Edition， Intertextile Shanghai Home Textiles – Spring Edition， PH Value and the China International Fashion Fair （CHIC）. Yarn Expo Spring is organized by Messe Frankfurt （HK） Ltd.； The Sub-Council of Textile Industry， CCPIT.endprint