Interestingly, Millennials represented the largest group of consumers, replacing the middle class as China’s strongest online shopping segment for cross-border purchases.

Ant Financial Services Group’s Alipay has reported that the number of China-based consumers shopping U.S.brands online over the holiday season has increased 7 times over last year.

Topping the list were shoppers born in the 1990s, with 34% of the shoppers born after the 1990s (which increased 3 times over last year), closely following those born in the 1980s. Shoppers were predominantly female (70%),with fashion, beauty, baby products and health & wellness categories representing 75% of total transactions. Further,80% of total transactions were made by new Alipay ePass users. Overall, the most consumption took place in Shanghai and Beijing, followed by Guangdong, Jiangsu,and Zhejiang.

The result was uncovered as part of Alipay’s early holiday shopping review conducted from November 17th through November 30th, when the Company also found that total sales from China-based consumers purchasing U.S. products through Alipay ePass increased 15 times versus last year.