If our cotton could speak， it would describe the extraordinary people behind its growth and cultivation.

Our farmers are passionate： about their work， their crops and their communities. They are devoted to transforming an element from the earth into a fi ber of our lives. They see a singular vision of the crops connection to what matters every day， and its embrace of all.

To convey this spirit， COTTON USA is excited to present its new “Love My Cotton” global advertising campaign at Texworld， Paris， Feb. 9-12， 2015 in Hall 2 F114.The campaign， which highlights key cotton looks， will be brought to life through images and videos， and will be rolled out throughout the year across a range of platforms— from glossy magazines to social media， events and promotions. The clean modernity of the campaign emphasizes U.S. cotton qualities. It is pure and clean， of the highest quality， and grown and farmed responsibly： a living ingredient born in the USA from seed， sun and soil.

We continue to bring such energy and passion to Texworld Paris and invite show-goers to visit our newly designed booth to discover the COTTON USA Marketing and Licensing program， which operates globally and offers a wide range of benefi ts and services. In addition， the COTTON USA Sourcing Program can help develop and nurture business relationships along the entire supply chain by connecting buyers and sellers around the world.

ABOUT COTTON USA：

COTTON USA is the global brand of U.S. cotton. Spun， woven and worn by people who care around the world， COTTON USA is the benchmark for purity， quality and responsibility. Supported by all seven segments of the U.S. cotton industry， COTTON USA touches lives by bringing out the best in nature. With offi ces in Washington， Memphis， London， Hong Kong， Seoul and Shanghai and dedicated representatives in numerous other countries， COTTON USA plays the lead role in educating and strengthening the market for U.S. cotton and U.S. cotton products around the world.