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法國人對長棍面包熱情下降

2013-12-09 06:47:17ByGeobeats
瘋狂英語·原聲版 2013年11期
關(guān)鍵詞:面包師添加物電訊報

By Geobeats

French people are reportedly eating fewer baguettes than ever before. In 1900, the average Frenchman ate three or more baguettes a day. In 1970, that number went down to one. But now, on average, Frenchmen are eating half of a baguette every day.

Even though France has the highest density of independently-owned bakeries in the world, there are fewer bakeries operating now than there were in 1950.

The Bakers and Millers Government Lobby has started a national campaign to try and get more people to buy and eat baguettes with a slogan saying,“Hi there. Have you picked up the bread?”

There are two kinds of French bread. One is the designated traditional French baguette that is made from flour, salt, water and 2)leavening oils with no additives. The other is faster to make, cheaper and more popular, accounting for 75% of bread sold in France.

A spokesperson from the French Bread Promotion Group said the baguette is losing ground to rival products like cereal at breakfast, biscuits at tea time, pasta and rice at other meals. But the Telegraph reports that nearly 98% of people in France still eat bread of some kind daily.

據(jù)報道,法國人食用長棍面包的量比以前少了。1900年,平均每個法國人每天吃3根或3根以上的長棍面包。到了1970年,這個數(shù)字下降到1。但現(xiàn)在,法國人平均每天只吃半根。

在法國,盡管私營面包店的密度全世界最高,但是與1950年相比,面包店數(shù)量還是減少了。

面包師與磨坊業(yè)政府院外游說團體開展了一個全國性運動,嘗試讓更多人購買和食用長棍面包,他們的口號是:“你好,買面包了嗎?”

法國面包一般有兩種:一種是傳統(tǒng)的法國長棍面包,由面粉、鹽、水以及發(fā)酵油做成,沒有其他任何添加物;另一種做法則簡單得多,而且更便宜,受眾更廣,占法國面包銷售量的75%。

“法國面包宣傳協(xié)會”的發(fā)言人說,相比早餐的麥片粥、下午茶的餅干以及其他正餐的面食和米飯,長棍面包的競爭力大不如前。但是英國《每日電訊報》網(wǎng)站報道,接近98%的法國人每天仍然吃面包。

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