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NE.TIGER 2011 Hua Fu Collection Fashion ShowHua Fu Handed Down From Generation to Generation

On the evening of October 25, in the Golden Hall of Beijing Hotel, China’s leading luxury fashion brand NE.TIGER presented its 2011 Fashion Show of Haute Couture Collection of Hua Fu (Chinese national dress) line in a stunningly extravagant style, giving the worldwide fashion representatives an unparalleled visual feast ofHua Fu. This is the ninth time in a row that NE.TIGER has raised the curtain at China International Fashion Week.

On the site of the Fashion Show,NE.TIGER once again joined forces with the world’s top, light-shadow special effects production and stage design team to energetically create a magni fi cent epic vision. Coming out of the fantastic colors and phantasmagoric lamplight that contrasted fi nely with each other, illusory and real models were as noble and mysterious as visitors from outer space. Spectators were brought into another world by the dreamlike vision and ended up in a trancelike state.

With a deep and genuine commitment to China’s proud heritage, NE.TIGER has always sought to explore and balance the synthesis between Chinese culture and contemporary fashion, endeavoring to fuse the ancient civilization with modern culture, and integrate the Orient and Occident. Themed“Tiangan.Dizhi”(Heaven Stems and Earth Branches), the fashion show draws inspiration for innovative design from the Chinese zodiac culture, and renovated the primitive embroidery art of Qiang ethnic group to integrate it with contemporary three-dimensional cutting techniques, gorgeously embodying the boundless creativity of NE.TIGER brand in an earthshattering and heaven-battering manner.

More than just a leader in China’s fashion industry,NE.TIGER is a guardian of Chinese culture. Following the use ofYunbrocade that is known for the old saying of“An inch ofJin,an inch of gold,”four exquisite and famous Chinese embroideries(Jiangsu embroidery,Sichuan embroidery,Guangdong embroidery and Hunan embroidery),K’o-ssu—”the deity of weaving,”as well as the excellent knotting technique dating back to early ancient times, NE.TIGER made innovation again during this fashion show to Qiang embroidery with its thousandyear-old flavor of Qiang ethnic group.They gorgeously reproduced the profound Qiang culture in a modern fashion design. Having been evolving for 1,000 years, Qiang embroidery developed a unique artistic style that embodies the essence of the art of the traditional Qiang culture. A combination of primitive and modern techniques, refined and wonderful texture, and pure and beautiful colors are fully expressed in NE.TIGER’s Hua Fu, creating a stunning and classic Chinese-style luxury.